Privacy Policy

1. Who We Are

Tagtaly is a media intelligence platform operated by xtenalyze. We track and analyse UK and US news coverage to surface trends, sentiment, and story momentum.

If you have questions about this policy, contact us at support@tagtaly.com.

2. Information We Collect

We collect minimal data. Depending on how you interact with Tagtaly, we may process:

• Usage data — pages visited, time on site, referrer URL, and browser type, collected automatically via Google Analytics.
• Device data — screen resolution, operating system, and language preference, used only in aggregate to improve the site.
• Contact data — your name and email address if you contact us directly. We use this only to respond to your message.

We do not collect payment information, passwords, or sensitive personal data.

3. Cookies

Tagtaly uses the following categories of cookies:

• Strictly necessary cookies — required for the site to function. These cannot be disabled.
• Analytics cookies — set by Google Analytics (GA4) to measure traffic and usage patterns in aggregate. These do not identify you personally.
• Advertising cookies — set by Google AdSense to serve relevant advertisements and measure ad performance. Google may use these cookies to personalise ads based on your browsing activity across sites. You can opt out of personalised advertising via Google's Ad Settings or the Digital Advertising Alliance opt-out tool.
• Functional cookies — set by our site to remember preferences such as live-feed filters. These expire at the end of your session.

When you first visit Tagtaly, you will be asked to accept or decline non-essential cookies. You can change your preference at any time by clearing your browser cookies and revisiting the site. You can also disable cookies entirely in your browser settings.

4. How We Use Your Data

• To understand how people use Tagtaly and improve the experience.
• To respond to messages or enquiries you send us.
• To monitor site performance and fix errors.
• To serve advertisements that help fund the site. If you accept advertising cookies, Google AdSense may use your data to show personalised ads. If you decline, ads may still appear but will not be personalised.

We do not sell your personal data to third parties or use it to make automated decisions about you.

5. Third-Party Services

We use the following third-party services that may process data on your device or on our behalf:

• Google AdSense — advertising network operated by Google LLC. AdSense places cookies to serve and measure ads. Google may use data collected to personalise ads shown to you across the web. See Google's Privacy Policy and Ad Settings.
• Google Analytics (GA4) — traffic measurement. Data is processed under Google's privacy terms. You can opt out via Google's opt-out tool.
• Google Fonts — fonts served from Google's CDN. Your IP address may be logged by Google when fonts load.
• jsDelivr CDN — open-source libraries loaded from jsDelivr. Standard CDN access logs may apply.

6. Data Retention

Analytics data is retained for 14 months in Google Analytics, after which it is automatically deleted. Contact enquiries are retained for up to 12 months and then deleted.

7. Your Rights

Depending on where you are located, you may have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Object to or restrict how we process your data.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at support@tagtaly.com. We will respond within 30 days.

8. Children

Tagtaly is not directed at children under 13. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

9. Changes to This Policy

We may update this policy as the site evolves. Changes will be reflected by the "Last updated" date at the top of this page. Continued use of Tagtaly after changes constitutes acceptance of the revised policy.

10. Contact