Every article analyzed by Tagtaly is automatically classified into one of four categories. This categorization allows you to track which types of news dominate coverage, which topics are surging, and how different categories perform across your audience.
But what exactly is "Politics"? Where does a health story about pandemic policy fit? When does business news become "Money"? This guide explains exactly what belongs in each category.
The Four Main Categories: "QWE"
Tagtaly's news categorization system is called "QWE" (a memorable acronym for quick reference). The four categories are:
- Politics
- Lifestyle
- Entertainment
- Money
Each category bundles related detailed topics for easier analysis and trend tracking. Let's examine each one in detail.
Category 1: Politics
What's Included
Politics covers government, policy, governance, and public affairs. This includes breaking government news, policy announcements, political scandals, elections, international relations, and major public institutional developments.
Detailed Topics in Politics
- UK Politics: Westminster news, Parliament, UK elections, government announcements, cabinet news
- US Politics: White House news, Congress, US elections, Senate/House votes, presidential announcements
- International Politics: Global affairs, diplomatic developments, international relations, foreign policy
- Breaking News: Major urgent developments that cut across categories
What Triggers Politics Classification
Keywords: government, parliament, congress, president, prime minister, parliament, election, vote, policy, bill, law, minister, administration, senate, representatives
Politics Examples
"Government announces new climate policy targeting 50% emissions reduction by 2030"
(Government policy announcement)
"PM faces calls to resign over scandal involving former aide"
(Political scandal/accountability)
"Celebrity politician opens restaurant in London"
(Classified as Entertainment, not politics)
Category 2: Lifestyle
What's Included
Lifestyle covers personal, community, and social news affecting daily life. This includes health, safety, weather, crime, justice, community events, and social issues that impact readers' day-to-day experiences.
Detailed Topics in Lifestyle
- Health & Safety: Medical breakthroughs, health crises, vaccine news, disease tracking, public health policy
- Weather & Disasters: Extreme weather, natural disasters, floods, storms, climate events
- Crime & Justice: Crime reports, court cases, convictions, policing, legal justice system
- General Lifestyle: Community news, social issues, human interest, relationship advice, wellness
What Triggers Lifestyle Classification
Keywords: health, hospital, doctor, disease, weather, storm, flood, crime, arrest, court, guilty, sentenced, police, safety, wellness, family, community
Lifestyle Examples
"New study shows regular exercise reduces risk of heart disease by 30%"
(Health & wellness story)
"Major storm hits northeast coast, 100,000 homes without power"
(Weather & disaster)
"Suspect arrested in connection with city center robbery"
(Crime & justice)
"Luxury healthcare company reports record Q3 profits"
(Classified as Money, not lifestyle)
Category 3: Entertainment
What's Included
Entertainment covers celebrity, pop culture, arts, and social media trends. This includes celebrity news, movie/TV releases, music, social media trends, celebrity relationships, awards shows, and entertainment industry news.
Detailed Topics in Entertainment
- Celebrity News: Celebrity announcements, relationships, scandals, births, deaths, feuds
- Entertainment News: Movie releases, TV shows, awards, Oscar nominations, premiere events
- Social Media Trends: Viral trends, TikTok trends, Twitter debates, meme culture, influencer news
What Triggers Entertainment Classification
Keywords: celebrity, actor, singer, movie, TV, film, viral, trending, TikTok, influencer, awards, Oscar, Grammy, premiere, relationship, scandal, breakup
Entertainment Examples
"A-list actor announces engagement after three-year relationship"
(Celebrity news)
"New Marvel film breaks box office record with $200M opening weekend"
(Entertainment industry news)
"#TikTokChallenge goes viral with 50 million views in 48 hours"
(Social media trend)
"Tech company invests $100M in film production studio"
(Classified as Money, not entertainment)
Category 4: Money (Personal)
What's Included
Money covers personal finance, bills, and cost-of-living shifts. This includes household budgets, wages, taxes, and day-to-day affordability.
Detailed Topics in Money
- Bills & Prices: Energy bills, groceries, transport, everyday costs
- Housing: Rent, mortgages, property costs, affordability
- Wages & Benefits: Pay, pensions, taxes, benefits changes
- Household Debt: Credit, repayments, interest burdens
What Triggers Money Classification
Keywords: bills, prices, rent, mortgage, wages, tax, pension, interest rate, inflation, cost of living
Money Examples
"Energy bills rise 12% as price cap changes"
(Household bills)
"Mortgage rates climb again, average monthly payments jump"
(Personal finance)
"Minimum wage rises across UK sectors"
(Pay & wages)
"Tech giant posts record earnings"
(Classified as Business)
Category 5: Business
What's Included
Business covers companies, markets, earnings, and corporate strategy. This includes quarterly results, mergers, IPOs, market swings, and corporate announcements.
Detailed Topics in Business
- Earnings: Quarterly results, guidance, profit warnings
- Markets: Index moves, trading sessions, bond yields
- Corporate: M&A, leadership changes, restructures
- Regulation: SEC/FCA actions, antitrust rulings
What Triggers Business Classification
Keywords: earnings, revenue, profit, guidance, IPO, merger, acquisition, stock market, FTSE, S&P, Nasdaq, bonds, yield
Business Examples
"Bank posts quarterly profit beat; shares jump"
(Earnings & market reaction)
"FTSE 100 drops 1.4% amid rate fears"
(Market move)
"Pharma giant announces $12B acquisition"
(Corporate deal)
"Council tax frozen for households"
(Classified as Money)