Pension annuity sales hit record as average pot exceeds £80,000

Rachel Reeves’s inheritance tax changes encourage more people to invest in previously unloved product

The government’s “inheritance tax raid” on pensions has helped drive sales of retirement annuities to new highs.

Industry data this week revealed they enjoyed a “record-breaking” 2025, with sales growing by 4% to £7.4bn and the average amount invested in an annuity surpassing £80,000 for the first time.

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Why This Matters

Rachel Reeves’s inheritance tax changes encourage more people to invest in previously unloved product

The government’s “inheritance tax raid” on pensions has helped drive sales of retirement annuities to new highs.

Industry data this week revealed they enjoyed a “record-breaking” 2025, with sales growing by 4% to £7... The story is categorized under Breaking News with a positive tone (score 0.07).

Key Insights

Primary keywords: sales, annuity, inheritance, pension, record.
Topic focus: Breaking News coverage with positive sentiment.
Source context: reported by Guardian Business.
Published: 2026-02-14.

Tone & Sentiment

The article tone is classified as positive, driven by the language and emphasis in the summary. The sentiment score of 0.07 indicates the strength of that tone.

Context

This piece fits within the broader Breaking News narrative, connecting current events to ongoing developments. Readers tracking Breaking News trends can use this article as a concise signal of what is shaping coverage right now.

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Guardian Business Pension annuity sales hit record as average pot exceeds £80,000