Ebay buys Depop for $1.2bn in effort to lure younger shoppers

Deal agreed to acquire British secondhand fashion resale app from Etsy as eBay attempts to fend off Amazon

The online retailer eBay has agreed to buy the British secondhand fashion resale app Depop from Etsy for about $1.2bn (£890m) in cash, as eBay targets younger fashion-loving consumers.

The deal comes at a time when secondhand marketplaces continue to soar in popularity, especially among gen Z shoppers – born between 1997 and 2012 – amid a squeeze on household incomes and concerns about sustainability in fashion.

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Why This Matters

Deal agreed to acquire British secondhand fashion resale app from Etsy as eBay attempts to fend off Amazon

The online retailer eBay has agreed to buy the British secondhand fashion resale app Depop from Etsy for about $1.2bn (... The story is categorized under UK Politics with a neutral tone (score -0.12).

In Week 8 2026, UK Politics accounted for 212 related article(s), with UK Politics setting the broader headline context. Coverage of UK Politics increased by 41 article(s) versus the prior week, signaling growing editorial attention.

Coverage Snapshot

Week 8 2026 included 212 UK Politics article(s). Leading outlets for this topic included Independent, BBC, BBC Business. Across that cluster, sentiment showed a mostly neutral skew (avg score 0.01).

Key Insights

Primary keywords: ebay, fashion, secondhand, depop, etsy.
Topic focus: UK Politics coverage with neutral sentiment.
Source context: reported by Guardian Business.
Published: 2026-02-19.
Published by Guardian Business, a widely cited major outlet.
Date context: published during Week 8 2026, when UK Politics dominated weekly headlines.

Tone & Sentiment

The article tone is classified as neutral, driven by the language and emphasis in the summary. The sentiment score of -0.12 indicates the strength of that tone.

Context

This piece fits within the broader UK Politics narrative, connecting current events to ongoing developments. Readers tracking UK Politics trends can use this article as a concise signal of what is shaping coverage right now.

Related Topics

UK Politics

Key Takeaway

In short, this article underscores key movement in UK Politics and explains why it matters now.

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Guardian Business Ebay buys Depop for $1.2bn in effort to lure younger shoppers